IDA Jeans

In 2006, Donna Ida Thornton, opened her first jean boutique in London to great acclaim, frequented by fashion editors, celebrities and style conscious women. In 2013, the now ‘Jean Queen of London’ launched her own collection of denim wear, IDA, a high-waisted denim collection complete with contemporary classic separates. The IDA denim collection has expanded to include six key denim shapes in key washes with seasonal fashion highlights.

Donna Ida is the ultimate in denim wear, with stylish jeans that make you look and feel great.